How to leverage Augmented Reality in Singapore
December 2, 2012
Written by: Sreeprakash Neelakantan
Augmented reality or AR is an exciting new field in computer technology. The concept of augmented reality has been
around as long as science fiction itself, from the sunglasses in They Live to various gadgets and devices featured
in the James Bond series.
What Is AR?
Augmented reality is what you get when you use an electronic device, such as a smartphone, to create virtual
imagery on top of real imagery. For instance, the Nintendo 3DS allows you to point the handheld system's camera
at the top of your desk or your kitchen table or what have you and play a shooting game wherein you are looking
at your tabletop, but, in the game screen, seeing that same tabletop with a dragon sitting atop it for you to
do battle with. More than just games, AR can be used for everything from driving and map apps to helping you in
the kitchen. Anywhere an added virtual visual element could be fun, useful or just interesting, AR can come in
Singapore is a gold mine of talented artists, designers, programmers and technicians, and companies like
SingTel are breaking new ground in AR development. In fact, SingTel claims to be the first company in Singapore
to develop a commercial AR concept with Property Buddy. Property Buddy can be pointed at any piece of property
for sale within its database, and you'll see various information and statistics pop up such as price, details
on the location, square footage and so on. Singapore is simply bursting at the seams with fascinating content
like this and seems to be ready to take on the role of leader in the development of AR in the future.
As with any app or new software launch, the core question when developing a new AR concept is always going to
be "What?" as in "What do people need that AR can offer?" Skip this step and you'll only be asking "Why?" As in
"Why do we need this?" AR offers a lot of interesting new possibilities, and with help from a strong
development team like SingTel or any of dozens of other Singapore software companies, it's incredibly easy to
get a new project up off the ground. It has to start from a strong concept, however, and a good place to begin
is to simply pick up your smart phone and ask yourself a question.
"What Do I Want it to Do?"
Hold your smart phone or other touch screen device and ask yourself what you'd like it to do for you. This is
where good ideas tend to come from. Would you like an AR app to tell you which items on a restaurant's menu are
in season? An AR app that lets you know whether or not this store has what you're looking for in stock? There's
a lot of room for new ideas in the AR scene.
Developing AR apps is an exciting area of technology right now, and with the right team, you may be surprised
what you can do.
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